Despite their reputation as cautious, Brits love social media. Here’s how you can connect with your target audience on the internet and master UK timbiguer social media up to speed. With a staggering 67 percent of the population in social media sites, Brits have an average of seven accounts every day. They spend nearly two hours per day on these accounts. This opens up a great chance for brands to connect with British customers via social media.
POPULAR Social Media PLATFORMS
For British Instagram users 83% make use of the platform to learn about the latest products or services. If they enjoy the images, 53% follow brands, even if they’re not big followers. The majority of people respond to details about the product – such as clicking through to buy or looking up more.
The new Checkout feature on Instagram businesswithworld lets US customers to purchase directly from the platform. When this feature eventually rolls out to other countries it will make the platform more appealing for businesses that wish to offer shopping experience.
In addition, with YouTube having the status of being the largest viewed platform and 71% UK adults are able to be reached via Facebook advertisements, social media must play a significant role in your UK strategy for content – from raising brand recognition to generating leads.
AGE DEMOGRAPHICS
Similar to any other market as with any market, an UK approach to social media will be based on the audience you intend to reach. In the UK 18-34-year-olds comprise just 42% of the nation’s social media users. This means that the majority of users are 35 and over. With that only 26percent of this population is a fan of branded social media however,
social media may not be the ideal method to reach these people. If companies decide to launch social media-based campaigns targeted at those over 35, Facebook is popular with the group. But, the content must be specific, and the influencers and celebrities should only be utilized sparingly.
On the other hand, Gen Z users spend 3 hours per day on their phones. A majority of this time is devoted to social media. They spend an average of thirty minutes spent on YouTube and 14 minutes on Snapchat and 11, 11 on Facebook and five on Twitter.
This is a reflection of the reality of Gen Z, social media is more focused on content than for people. This makes this group of people more open to brand content and influencer marketing by celebrities. In reality, involving celebrities in advertisements can increase the brand’s visibility within this segment by 16 percent.
Interactive advertisements are also popular among Gen Z, as are high-quality videos. TikTok is the upcoming competitor to Instagram is fast growing into the platform that people of this age prefer.
Social media is also a favorite among millennials. However, for they, it’s all about sharing stories. Don’t be focused on selling products. Instead, build a network and an experience for millennials that they would like to be part of. You can win them over and make them brand ambassadors when they share their purchases via social media.
GENDER BEHAVIOR
If you’re trying to target a particular kind of gender in UK Social media platforms, you’ll need to change your strategy. The information available to support the gender-specific categorization through social media platforms is a bit limited and we’re expecting to see this expand and become more inclusive. But, here are some tips to consider when focusing on male and female users.
Female users are typically much more likely to be using a Facebook or Twitter account. On Facebook one of the most popular social media platforms with both genders of users, there is 11 percentage more female users. While Twitter as well as YouTube are pretty evenly divided, Pinterest, WhatsApp, Snapchat along with Instagram have a higher popularity with women. But just because there’s less usage by males doesn’t mean there’s not an possibility. Think about combining social media marketing with other methods of marketing to increase awareness in males as is possible.
BRANDS THAT GOT IT RIGHT
There are numerous examples of companies that have launched extremely efficient social media campaigns within the UK. In the last quarter of the year of 2017, Spotify looked at their own data and used it to develop hilarious “2018 goals” based on the thought processes of their customers. The same time the company announced a campaign of its Premium subscription.
The ads were rolled out across London. For instance, people adored the ads and took photos and posting them on social media to increase the reach of the campaign and increased engagement. In the next quarter, revenues tripled and the growth of subscribers was more than expected. This is an excellent illustration of how a successful offline campaign can improve online performance.
In a unique approach, Spanish clothing store Mango made use of influencers to boost their presence on social media. They asked 20 influencers in their area to wear Mango clothing from their new collections and share photos on their personal accounts. The campaign proved to be a success exceeding the expectations of the company and increasing brand recognition. If you search MangoGirls Instagram You’ll see hundreds of thousands pictures and the majority of which are posted by customers.
FINAL THOUGHT
With a good knowledge of the preferences for platforms and behaviour of users of social media in the UK There’s an enormous possibility for brands to reach and interact with UK customers. Brands who are creative using traditional and digital methods of marketing, and engaging with the imaginative and humourous aspects in British cultural life, are usually capable of exceeding their performance targets.
