Businesses that are pressed for time to do proper Search engine optimization can use an outsource SEO service to find solutions. Outsourcing SEO would give them time to address more pressing business issues besides leveraging professionals’ expertise. To outsource SEO, businesses should identify the SEO freelancer or agency to which different parts of their campaign will be given. This article is to teach beginners about SEO outsourcing and its best practices.
What Does Outsource SEO Mean?
Outsource SEO Services means a business has an agency or a freelancer doing the important work for their business in the execution (and possibly creation) of their outsource Search Engine Optimization strategy, enabling the business to generate more organic SEO traffic from engines.
They would not be able to squeeze the completion of a proper SEO strategy into all their activities through this approach since they lack the manpower, resources, and tools it takes to put together such a robust SEO strategy. A business should know beforehand all the components of SEO that they would like to outsource.
Reasons Why Businesses Should Consider SEO Outsourcing
SEO outsourcing can generally refer to hiring an external agency or freelancers to take care of SEO-related tasks. Whether a business wants a freelancer for keyword research or an all-in-one agency to handle every element of business SEO fully, outsourcing can be customized according to their requirements. For instance, it may look like this is the sole SEO freelancer supporting the company.
Types of SEO Services to Outsource
Companies may choose to outsource some or all of the SEO services they need according to their specific requirements and budget. Outsourced in the main SEO actions by the businesses are:
- On-Page SEO: This activity involves optimizing the website pages so that their visibility can be improved at the search engine results page level by modifying title tags, meta descriptions, header tags, and internal linking.
- Off-Page SEO: These are things to indulge businesses outside their websites to make their domain manageability and discoverability in the SERPs better, such as link building, guest blogging, etc.
- Outsource Technical Writing SEO: Optimization of the site as well as its overall structure for better performance and visibility.
- International SEO: Using a different country or language version of the website, translating in-country-specific content, implementing language tags, and optimizing for a different search engine.
- Local SEO: Increased visibility in local searches which would include optimizing the Google Business Profile and creating local content with local reviews.
- Content SEO: Writing optimized content that would lead to increased visibility in SERPs, usually requiring keyword research, making topic clusters, and optimization of already existing content.
Some businesses might also want to outsource specific tasks, such as an SEO strategy, SEO audits, link building, UX design, sitemap optimization, etc.
Freelancers Vs. With Seo Agencies
The choice between freelance SEO specialists and a b2b SEO agency depends on the businesses’ needs. However, both usually work either way for one-off services or long-term projects. Freelancers usually work in one of the two ways:
- Per project: Businesses and their freelancers agree to work on a specific SEO project.
- Retainer package: The freelancer offers businesses a fixed number of hours that they may use for many different SEO tasks. Freelancers usually offer one or more services as opposed to full SEO support.
What SEO Services Businesses Can Outsource?
A wide range of SEO services can be outsourced. Some of the most essential ones are mentioned below:
- Keyword research
- Link Building
- Technical SEO
- Content Creation
Outsource SEO: Note the Best Practices
There are a whole lot of freelancers across the different domains in the digital world. Some are seasoned, and some are not mentioned as having experience. The following are proven best practices to avoid the bad ones. These are what businesses will be asking for while working with such outsourced partners. The kind of work that they are outsourcing from reference companies, from seafaring freelancers to foreign agencies, could be addressed by three major things:
- SEO Proposal on work done: Seek an outsource SEO services proposal on what they are going to do.
- References: Note that if the referred outsource SEO company does not have even one reference, that would be an instant flag. This is less about the references and more about how fast a prospective outsource partner can come up with a glowing reference.
- Good Track: Look for someone with a good track record in the targeted industry or niche.
- Video call interview: As previously mentioned, qualifying before the final round will last not more than half an hour. This round is mostly about how well both can work together regularly rather than winning accolades.
Final Thoughts
There are no deaths to fill positions if businesses outsource for SEO, but finding the best fit for those outsource SEO partners is usually the hardest challenge. To find the right partner, we should vet very well, create SOPs, and set clear expectations and goals. Besides, businesses will not go far wrong. In case of doubt about the quality of work delivered, they can double-check using tools like Ahrefs to monitor the client’s progress.
