Boutique hotels offer the luxury of regular hotels quite as much, only with a more intimate and personalized touch. This segment of the hotel industry has garnered tremendous renown recently, primarily because people now prefer more tailored hospitality services. But there are many reasons these boutique hotels are becoming the “top pick, hands down!”
Experts projected the United States boutique hotel industry market size to reach US$ 23.18 billion in 2022. That explains its massive growth and potential, thanks to its growing popularity. But what exactly draws people into boutique hotels techbloody?
Since the ideation of boutique hotels in the 80s, these hotels have become increasingly sought after for precisely a few outstanding reasons. This article looks into what draws travelers to the allure of boutique hotel stays.
Boutique Hotels: What Are They?
Boutique hotels are a unique part of the hotel business, independent and more intimate in their service provision. They’re smaller than regular hotels, and perfect examples like The Ned Nomad in New York, among numerous other options, offer about 170 bedrooms or less.
Boutique hotels also provide numerous other amenities that most big hotels offer, including theaters, galas, in-house restaurants, and bar facilities. These hotels’ locations are primarily urban centers, themed with trendy shopping arcades and other fancy adjacent facilities that entertain guests.
Key to boutique hotels’ success is their client engagement and a focus on providing more connected and intimate services. That creates an allure that draws travelers looking to spend their city stays wholesomely.
What Baits Travelers to Boutique Stays?
Understanding how boutique hotels should look and what they must offer is prudent. That can give you insight into tailoring your services and improve every aspect that keeps them trendy for travelers. Here’s what travelers look for when considering boutique hotel stays.
1. Personalized and Unique Experiences
The need for personalization in the hotel industry has become more apparent than ever. Travelers continue to seek unique experiences in hotel stays, preferring boutique hotels over regular ones. Any hotel developer niching in the boutique hotel provisions should consider tailoring their services to their client’s unique needs.
Such unique experiences may come at a price that free-spending travelers wouldn’t think twice about spending money for. That may include tailored guest experiences like concierge or self-serving services like buffets.
It’d be best to build a feedback loop by encouraging relationships or setting up post-departure and pre-arrival guest surveys to understand what your clients want. Personalized services may act as decoys for most travelers, if not everyone. What’s noteworthy is that personalizing services may present a challenge due to incurring extra costs, but it can be worth it in the long run.
2. Purely Catchy Aesthetics
Boutique hotels live up to their name, and your facilities should meet modern aesthetics requirements. That means your hotel’s interior and exterior should have a proper balance of color, pattern, and scale that build up to pleasing visual weight. Essentially, these elements should all balance out to create a more relaxing, Instagram-escue ambiance for travelers.
Catchy and trendy structural aesthetics may win over quickly. However, it’d help to begin by capturing your guests’ attention from the channels they find your services from. That includes your hotel’s website since beauty always signifies quality.
An attractive ambiance may create a more relaxing and pleasing environment that travelers love. Doing that can be a clever way of capturing people without spending significant money on advertising boards.
3. Distinct Atmosphere that Reflects Local Culture
Boutique hotels don’t just feel like a place where you’d relax, but they infuse a more home feeling, thanks to the evident and loud culture showcase. This atmosphere should authentically connect your guests with the feel of the local culture effortlessly.
Achieving this cultural immersion can be easier if you emphasize local arts and crafts. You can make your boutique hotel’s backdrop embody the beliefs, habits, and attributes that resonate with the local beliefs. If anything, your furniture should incorporate art appreciative of your hotel’s local area surroundings—that can be a perfect starting point.
4. More Freedom and a Relaxing Ambiance
Loud music, heavy traffic, and congestion should never be a theme in your boutique hotel. Regular hotels may prefer doing the same, but the traffic involved can sometimes be off-putting, making boutique hotels a preferable travelers’ choice. There should be more freedom to move around, socialize or eat.
Moreover, it’d help if your boutique hotel’s ambiance is relaxing, from what everyone sees and feels to what they hear. Your music should be piped if your traveler finds it necessary; otherwise, solitude and quietness should accentuate your surroundings.
Above all, while you may prefer placing your boutique hotel in urban settings, please ensure that surrounding traffic isn’t disruptive to your guests’ peace. Quietude is a vital attribute that clients love, not only in boutique hotels but in the entire hotel industry.
5. Attention to Detail
Boutique hotels don’t care about the bare minimum—they go deeper into the details of everything. Everything spanning their services, from structural designs to hospitality, doesn’t put the guest at the center.
Attention to detail and carefully curating decorations, services, and atmosphere create lasting impressions. Unlike regular hotels focusing on deluxe accommodation, boutique hotels should delve more profoundly into making every traveler’s visit count.
The demand for boutique services has soared recently, and thanks to this industry segment’s personalized experiences, it’s becoming the norm for travelers looking for more tailored experiences.
A few distinct attributes like the attention to detail, infusion of local culture, and increased freedom that regular hotels partly offer are every traveler’s liking. When designing or setting up your boutique hotel, always make personalization and individualization your loudest theme.